Heino Hövelmann sells water from the last Stone Age and Sinalco lemonade. He wants to attract new target groups – and is upset about the glorification of tap water.
Ein water with “pleasant mineralization, harmonious, balanced, very reserved in its own taste, a pleasant companion to wine and coffee.” This is how it sounds when Heino Hövelmann is the sommelier and describes the advantages of the mineral fountains in the Rheinaue nature reserve. From a depth of 200 to 300 meters, they supply the raw material for the family business that fills mineral water, the lemonade classic Sinalco and other soft drinks in the north of Duisburg. The precious water is pumped from the wells into stainless steel tanks via pipes laid underground. A dozen of them are on the premises in the Walsum district as temporary storage so that the filling systems can run continuously.
A few years ago, the Hövelmanns commissioned a renowned institute with an expert opinion: Their water resources are ancient, a legacy of the last Ice Age around 25,000 years ago. Above that lie two thick layers of clay that protect the deposit from environmental pollution and guarantee the “exceptional purity” with which the Hövelmann Group advertises its “Rheinfels Quelle”. It is the brand with the highest volume, as well as Burgwallbronn, Römerwall and Felsensteiner from Duisburg. The company also includes Ardey-Quelle in Dortmund and the traditional Staatl brand. Fachingen. Ten years ago it was taken over along with the bottling plant. From medicinal water to organic lemonade to Sinalco-Cola: the range includes more than 200 items. “There is the right thirst quencher for almost everyone,” says Hövelmann, who heads the beverage group with his cousin Heidrun and two external managers in the fourth generation.